AI + HR ADVISORY FOR DENTAL PRACTICES
We find out what's worth fixing before recommending anything.
For practice owners who sense their operations, patient experience, and technology could be doing more — but don't have time to vet vendors or untangle people-and-process problems, and don't want a sales pitch dressed up as advice.
Diagnosis before prescription — no vendor talk until the gaps are clear.
CLIENT STORY
How a recruiting problem became a clear fix
Hear a practice owner walk through what the Review uncovered.
TWO LENSES ON YOUR PRACTICE
A partnership of complementary experts.
Most practice problems live in one of three lanes — and we cover all three.
LANE 1 — AI
Systems & technology
AI tooling, software, integrations, and vendor evaluation — so you fix what you have or buy the right thing for the right reason.
LANE 2 — HUMANS
People & process
Staffing, roles, training, and the workflows your team runs every day.
LANE 3 — COMBINED
Where they meet
A fix that works end to end when people and technology have to fit together — a tool your team actually adopts, a workflow the software genuinely supports. One answer, not two half-solutions.
A 5-STAGE ADVISORY PROCESS
An ordered path from diagnosis to durable change.
We don't talk tools until the gaps are clear.
- 1
Review
A walkthrough of your systems, team workflows, and full patient journey to surface what's working and what's not.
- 2
Recommendation
A plain-language read on the gaps found, ranked by effort vs. impact — before any tool talk.
- 3
Planning & Design
For each gap, the right path — fix the process, train the role, or bring in a tool — with vendor-neutral options where buying makes sense.
- 4
Implementation
Hands-on deployment of the agreed tools and process changes — not a report you execute alone.
- 5
Support
Ongoing check-ins after go-live so the change sticks and keeps paying off.
Starts with a low-commitment Review conversation (15 min). You get a written summary regardless of how far we go beyond that.
REAL REVIEW · RESULTS
Reviewed end-to-end, then prioritized.
Example engagement — DentisTree of Manassas
- 81
- discrete opportunities identified, from no-cost fixes to strategic integrations
- 1hr+
- per patient spent on insurance verification for some carriers
The full patient journey, separated into fix vs. buy.
Booking, intake, clinical documentation, insurance, and checkout — reviewed across both people and systems to separate what needs fixing from what needs buying. Delivered as a prioritized roadmap so the practice could start with no-cost fixes before considering new vendors.
- Quick wins vs. big bets
- Cancelled-slot refill gap
- Underused licensed tools
- Vendor-neutral options
WHY CHINUP
Both sides of the problem, from people who've done each.
Together we cover the people and the technology side, and translate operational headaches into a clear roadmap without the vendor hype.
Somair Feroz
PRODUCT & ENTERPRISE AI
20+ years in product and enterprise SaaS — including leading product for a 20,000+ user platform and shipping real conversational AI (voice bots, agentic workflows) into production.
Nidal Khaznadar, Ed.D.
HR & ORGANIZATIONAL DEVELOPMENT
20+ years in HR and organizational development — HR business-partner and head-of-HR roles across international organizations, and a doctorate in Human & Organizational Development.
START HERE
A 15 minute Review conversation. No pitch.
We'll walk through where your practice feels friction and tell you what's actually worth fixing. You get a written summary either way.